Program | Silk Road Tourism Conference

Silk Road Tourism Conference

April 24-26, 2018
Sheraton Dubrovnik Riviera Hotel,
Dubrovnik, Croatia

Silk Road Tourism Conference

April 24-26, 2018
Sheraton Dubrovnik Riviera Hotel, Dubrovnik, Croatia

CONFERENCE TOPICS

The Silk Road initiative and regional cooperation for sustainable economic development
The tourism industry is one of the main instruments for regional development, as it stimulates new economic activities, tourism related investments and mutual understanding. Stronger cooperation between countries in the Balkans will accelerate sustainable economic progress in the region, which is one, in global scale, one of the main goals of the Silk Road initiative.

Nautical tourism as a dominant connection between Hainan, biggest Chinese island, and Croatia
Nautical tourism has become more popular over the past few years, especially to wealthy customers. It represents one of the most attractive forms of tourism in Croatia whose coastline consists of numerous islands, beaches, natural resorts, ports and bays. With over 1000 islands, Croatia has a significant comparative advantage for nautical tourism development, interesting not only to Europeans, but also to Asian tourists.

Health Tourism
Health tourism as a sub-sector of general tourism comprises of medical, wellness, and spa tourism. Croatia and Balkan countries are extremely rich in natural sources for health tourism, including therapeutic mud and thermal waters, but also has skilled and educated doctors in hundreds of top-class clinics. Unpolluted with industry, area is surrounded by beautiful and clean nature, fresh air and sunshine.

Cultural tourism and promotion
Host of the conference is the City of Dubrovnik, cultural capital of Croatia, and UNESCO World Heritage Site. Dubrovnik City is often used as filming location by Hollywood blockbusters that made it internationally most famous Croatian city. Croatia and the Balkan region are full of rich history and culture, traditional festivals and centuries-old customs. Promotion of its own culture in far-away markets, like China, is a necessity to be recognized and distinguishing from other markets.

Become China Ready
In 2017, Croatia and neighbouring Balkan countries have experienced growth in the number of tourist arrivals from China ranging from 40-60% over the same period last year. Several tourism professionals and representatives of Chinese tourist agencies will talk about their experiences and give their advices for better cooperation. How to prepare and adapt to Chinese tourists, what are they interested in, and how to attract them more successfully.

10:00 - 14:00
14:00 - 14:30

14:30 - 14:50

14:50 - 15:10

15:10 - 15:30

15:30 - 15:45

15:45 - 16:00

16:00 - 16:20
16:00 - 16:20

16:20 - 16:40

16:40 - 17:00

17:00 - 17:20

17:20 - 17:40

19:30 - 20:30

CONFERENCE PROGRAM

Tuesday, April 24, 2018.

Registration
Opening Ceremony - Welcome Remarks:
Mr. Mario Rendulić, President, CSEBA
Mr. Frano Matušić, State Secretary, Ministry of Tourism
Mr. Nikola Dobroslavić, Dubrovačko Neretvanska županija, Mayor
Mr. Mato Franković, City of Dubrovnik, Mayor
Mr. Silvio Nardelli, Župa Dubrovačka, Mayor
Keynote Speech: Silk Road and Sustainable Development
Mr. Lu Jianzhong, Chairman, SRCIC
Keynote Speech: Silk Road International Development Fund
Mr. Huang Dahai, Deputy Secretary General, SRCIC
Keynote Speech: Weixin 312 Product Traceability System
Mr. Gong Cheng, Vice General Manager, Z-Run Well Ton Industry Co.
Keynote Speech: Special Trade Zones
Mr. Ren Guofeng, Z-Run Well Ton Industry Co.
Keynote Speech: 5G Application
Ms. Berry Li, Director, Z-Run Well Ton Industry Co.
Coffee Break
Signing Ceremony
Signing of agreement "Silk Road Urban Alliance", between SRCIC and City od Dubrovnik
Signing Ceremony
Signing of agreement between Z-Run Well Ton Industrial Co,Ltd. and Zhongya nekretnine
Speech 1: AIK, Agency for Investment and competitivenes
Mr. Zdenko Lucić, Managing director, AIK
Speech 2: Croatia and China – Economic cooperation
Nikolina Trojić, Counsellor, Croatian Chamber of Commerce
Speech 3: Tourism Development in Montenegro
Damir Davidović, State Secretary, Ministry of Sustainable Development & Tourism, Montenegro

Welcome Gala Dinner

09:00 - 09:30

09:30 - 10:00

10:00 - 10:30

10:30 - 11:00

11:00 - 11:20
11:20 - 12:30

12:30 - 13:30
13:30 - 14:00

14:00 - 14:30

14:30 - 14:50

14:50 - 15:10

15:10 - 15:30

15:30 - 15:50
15:50 - 16:40

18:00 - 20:00

Wednesday, April 25, 2018.

Keynote Speech: Medical Tourism in Croatia
Mr. Ernest Svažić, Mayor, Krapinske Toplice
Speech 4: Bagatin Clinic
Mr. Ognjen Bagatin, CEO, Bagatin Clinic
Speech 5: Balkan Multidisciplinary Spa Treatment
Ms. Marina Delić, Director, Institute "Dr Simo Milosevic" JSC Igalo
Speech 6: Forest Health Tourism Serbia
Ms. Gorana Isailović, President, Medical SPA Association of Serbia
Coffee Break
Panel 1: Medical Tourism Perspective in Southeast Europe
Mr. Ernest Svažić, Mayor, Krapinske Toplice
Ms. Gorana Isailović, President, Medical SPA Association of Serbia
Ms. Marina Delić, Director, Institute "Dr Simo Milosevic" JSC Igalo
Mr. Ognjen Bagatin, CEO, Polyclinic Bagatin
Buffet Lunch
Keynote Speech: Nautical Tourism & China
Mr. Wang Shuai (Rock), CEO, iYat
Speech 7: Nautical tourism in Croatia
Prof.Dr.Sci. Tihomir Luković, University of Dubrovnik
Speech 8: ACI
Branimir Mađer, Nautical department director, ACI
Speech 9: VisionOne project
Mr. Danijel Botić, Marketing and Sales Manager, VisionOne
Speech 10: Climate Change and Sustainable Development
Dr.Sc. Zvonimira Šverko Grdić, Faculty of Tourism and Hospitality Management, University of Rijeka
Coffee Break
Panel 2: Nautical Tourism Product Developments
Mr. Wang Shuai (Rock), iYat
Prof.Dr.Sci. Tihomir Luković, University of Dubrovnik
Mr. Blaž Pezo, CEO, Port Authority of Dubrovnik
Mr. Danijel Botić, Marketing and Sales Manager, VisionOne

Buffet Dinner

09:00 - 09:30

09:30 - 10:00

10:00 - 10:30

10:30 - 11:00

11:00 - 11:20
11:20 - 12:30

12:30 - 13:30
13:30 - 13:50

13:50 - 14:20

14:20 - 14:50

14:50 - 15:20

15:20 - 15:50

15:50 - 16:10
16:10 - 17:00

Thursday, April 26, 2018.

Keynote Speech: Become "China Ready"
Ms. Wei Li (Susan), Azure Global
Speech 11: Summer in Croatia – first Chinese movie made in Croatia
Mr. Jiang Zhao (Eric), Simple Hope Culture Media Ltd.
Speech 12: HiEurope - Cultural Promotion in China
Ms. Annelie Jutta Rozeboom, European Life and Travel Experience Arena
Speech 13: Dubrovnik City – City of Culture
Dubrovnik Tourist Board
Coffee Break
Panel 3: Effective Ways for Tourism Promotion in the Chinese Market
Ms. Wei Li (Susan), Azure Global
Mr. Jiang Zhao (Eric), Simple Hope Culture Media Ltd.
Ms. Annelie Jutta Rozeboom, European Life and Travel Experience Arena
Buffet Lunch
Signing Ceremony
Signing of pre-agreement for first chinese movie in Croatia "Summer in Croatia", between Simple Hope Culture Media Ltd. and CSEBA
Speech 14: Cultural Tourism in Croatia
Dr.Sc. Zrinka Zadel, Faculty of Tourism and Hospitality Management, University of Rijeka
Speech 15: Balkan tourism products for Chinese Market
Ms. Bella Jia, General Manager, Beijing Royal International Travel
Speech 16: Croatia Project – Special tourism products
Mr. Yue Chen (Zac), Director, Z&G Project Management
Speech 17: Practical insight into Chinese tourists in Croatia
Mr. Jiang Xiaoliang (Leon), Director, ZhaoYang International d.o.o.
Coffee Break
Panel 4: What do Chinese Tourists look for?
Mr. Yue Chen (Zac), Director, Z&G Project Management
Ms. Bella Jia, General Manager, Beijing Royal International Travel
Mr. Jiang Xiaoliang (Leon), Director, ZhaoYang International d.o.o.

CONFERENCE PROGRAM

Tuesday, April 24, 2018.

10:00 - 14:00
Registration
14:00-14:30
Opening Ceremony - Welcome Remarks:
Mr. Mario Rendulić, President, CSEBA
Mr. Frano Matušić, State Secretary, Ministry of Tourism
Mr. Nikola Dobroslavić, Dubrovačko Neretvanska županija, Mayor
Mr. Mato Franković, City of Dubrovnik, Mayor
Mr. Silvio Nardelli, Župa Dubrovačka, Mayor
14:30 - 14:50
Keynote Speech: Silk Road and Sustainable Development
Mr. Lu Jianzhong, Chairman, SRCIC
14:50-15:10
Keynote Speech: Silk Road International Development Fund
Mr. Huang Dahai, Deputy Secretary General, SRCIC
15:10-15:30
Keynote Speech: Weixin 312 Product Traceability System
Mr. Gong Cheng, Vice General Manager, Z-Run Well Ton Industry Co.
15:30-15:45
Keynote Speech: Special Trade Zones
Mr. Ren Guofeng, Z-Run Well Ton Industry Co.
15:45-16:00
Keynote Speech: 5G Application
Ms. Berry Li, Director, Z-Run Well Ton Industry Co.
16:00-16:20
Coffee Break
16:00-16:20
Signing Ceremony
Signing of agreement "Silk Road Urban Alliance", between SRCIC and City od Dubrovnik
16:20-16:40
Signing Ceremony
Signing of agreement between Z-Run Well Ton Industrial Co,Ltd. and Zhongya nekretnine
16:40-17:00
Speech 1: Agency for Investment and Competitiveness (AIK)
Mr. Zdenko Lucić, Managing Director, AIK
17:00-17:20
Speech 2: Croatia and China – Economic cooperation
Nikolina Trojić, Counsellor, Croatian Chamber of Commerce
17:20-17:40
Speech 3: Tourism Development in Montenegro
Damir Davidović, State Secretary, Ministry of Sustainable Development & Tourism, Montenegro

19:30-20:30
Welcome Gala Dinner

Wednesday, April 25, 2018.

09:00 - 09:30
Keynote Speech: Medical Tourism in Croatia
Mr. Ernest Svažić, Mayor, Krapinske Toplice
09:30-10:00
Speech 4: Bagatin Clinic
Mr. Ognjen Bagatin, CEO, Bagatin Clinic
10:00 - 10:30
Speech 5: Balkan Multidisciplinary Spa Treatment
Ms. Marina Delić, Director, Institute "Dr Simo Milosevic" JSC Igalo
10:30-11:00
Speech 6: Forest Health Tourism Serbia
Ms. Gorana Isailović, President, Medical SPA Association of Serbia
11:00 - 11:20
Coffee Break
11:20-12:30
Panel 1: Medical Tourism Perspective in Southeast Europe
Mr. Ernest Svažić, Mayor, Krapinske Toplice
Ms. Gorana Isailović, President, Medical SPA Association of Serbia
Ms. Marina Delić, Director, Institute "Dr Simo Milosevic" JSC Igalo
Mr. Ognjen Bagatin, CEO, Polyclinic Bagatin
12:30-13:30
Buffet Lunch
13:30-14:00
Keynote Speech: Nautical Tourism & China
Mr. Wang Shuai (Rock), CEO, iYat
14:00-14:30
Speech 7: Nautical tourism in Croatia
Prof.Dr.Sci. Tihomir Luković, University of Dubrovnik
14:30-14:50
Speech 8: ACI
Branimir Mađer, Nautical department director, ACI
14:50-15:10
Speech 9: VisionOne project
Mr. Danijel Botić, Marketing and Sales Manager, VisionOne
15:10-15:30
Speech 10: Climate Change and Sustainable Development
Dr.Sc. Zvonimira Šverko Grdić, Faculty of Tourism and Hospitality Management, University of Rijeka
15:30-15:50
Coffee Break
15:50-16:40
Panel 2: Nautical Tourism Products for Chinese Market
Mr. Wang Shuai (Rock), iYat
Prof.Dr.Sci. Tihomir Luković, University of Dubrovnik
Mr. Blaž Pezo, CEO, Port Authority of Dubrovnik
Mr. Danijel Botić, Marketing and Sales Manager, VisionOne

18:00 - 20:00
Buffet Dinners

Thursday, April 26, 2018.

09:00 - 09:30
Keynote Speech: Become "China Ready"
Ms. Wei Li (Susan), Azure Global
09:30 - 10:00
Speech 11: Summer in Croatia – first Chinese movie made in Croatia
Mr. Jiang Zhao (Eric), Simple Hope Culture Media Ltd.
10:00 - 10:30
Speech 12: HiEurope - Cultural Promotion in China
Ms. Annelie Jutta Rozeboom, European Life and Travel Experience Arena
10:30 - 11:00
Speech 13: Dubrovnik City – City of Culture
Dubrovnik Tourist Board
11:00 - 11:20
Coffee Break
11:20 - 12:30
Panel 3: Effective Ways for Tourism Promotion in the Chinese Market
Ms. Wei Li (Susan), Azure Global
Mr. Jiang Zhao (Eric), Simple Hope Culture Media Ltd.
Ms. Annelie Jutta Rozeboom, European Life and Travel Experience Arena
12:30 - 13:30
Buffet Lunch
13:30-13:50
Signing Ceremony
Signing of pre-agreement for first chinese movie in Croatia “Summer in Croatia”, between Simple Hope Culture Media Ltd. and CSEBA
13:50 - 14:20
Speech 14: Cultural Tourism in Croatia
Dr.Sc. Zrinka Zadel, Faculty of Tourism and Hospitality Management
14:20 - 14:50
Speech 15: Balkan tourism products for Chinese Market
Ms. Bella Jia, General Manager, Beijing Royal International Travel
14:50 - 15:20
Speech 16: Croatia Project – Special tourism products
Mr. Yue Chen (Zac), Director, Z&G Project Management
15:20 - 15:50
Speech 17: Practical insight into Chinese tourists in Croatia
Mr. Jiang Xiaoliang (Leon), Director, ZhaoYang International d.o.o.
15:50 - 16:10
Coffee Break
16:10 - 17:00
Panel 4: What do Chinese Tourists look for?
Mr. Yue Chen (Zac), Director, Z&G Project Management
Ms. Bella Jia, General Manager, Beijing Royal International Travel
Mr. Jiang Xiaoliang (Leon), Director, ZhaoYang International d.o.o.

PROGRAM

The conference aim is to increase the number of Chinese tourists in Croatia and the region, and to better acquaint of Chinese investors with local tourism capacities and offer.